Casting Calls - Customer

Customer

Amika

Commercial 1k +20% per session fee and $5K+20% usage Woman 20 - 39 Non Union Principal 05/05/2026 New York City

About the Job

MUST HAVE TYPE 2 HAIR. Relatable, expressive, with strong natural reactions. Serves as the primary hair model across content, including dedicated before & after imagery. This character has just had their hair colored and is moving through everyday situations where it’s being put to the test. We’re looking for talent who can land humor through timing, subtle reactions, and presence rather than big, exaggerated choices. Improv experience is encouraged. Must be open to hair color transformation (including, but not limited to: bright orange, fire hydrant red, electric blue, hot pink, bleach blonde).

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